Press & media
THE PRESS ON AYAH.
Features, reviews and interviews tracing the brand's journey — from its 2018 founding in Nigeria to The Fisherman's Echo and Velvet & Roses on the London Fashion Week runway.
13 features · 2023 — today
ALL FEATURES
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AYAH’s Velvet & Roses
In Velvet & Roses, Ebimobowei Daukoru Ayah takes familiar elements of formal dressing and subtly destabilises them — velvet, floral detailing and sleeveless construction at the centre of AYAH’s latest exploration of contemporary menswear.
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AYAH Finds Its Voice In The Fisherman’s Echo
The most successful culturally inspired fashion does not simply reproduce its references. It transforms them — the distinction at the heart of The Fisherman’s Echo.
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UDGN’s Cultural Threads SS26 Perfects Cultural Storytelling
The Unity in Design Global Network brings Cultural Threads SS26 to Ladbroke Hall at London Fashion Week, spotlighting underrepresented designers.
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UDGN’s Cultural Threads S/S26 Debut at London Fashion Week
14 designers turned London’s Ladbroke Hall into a cultural supernova as UDGN staged Cultural Threads SS26 — a runway that was more than a show; it was a ceremony.
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SS26 African Designers Showcased Collections
International coverage of the SS26 showcase featuring AYAH alongside fellow African designers.
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Turning Struggles Into Legacy: UDGN’s Cultural Threads Runway
A runway review of the SS26 showcase, naming AYAH’s The Fisherman’s Echo collection and its Niger Delta inspiration.
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Cultural Threads SS26: UDGN Announces 2025 Cohort
AYAH named among the UDGN Cultural Threads cohort celebrating heritage and innovation at London Fashion Week.
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Fashion Week Yorkshire 2024: Bold, Diverse, and Unstoppable
A vibrant celebration of diversity, creativity and inclusivity — spotlighting the international designers who defined this year’s showcase.
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AYAH’s De Nouveau: Reworking the Codes of Contemporary Menswear
With De Nouveau, Ebimobowei Daukoru Ayah attempts to both respect tailoring’s established codes and disrupt them enough to create something recognisably his own.
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Ayah Fashion’s Global Venture: Breaking Boundaries in the UK Market
Coverage of AYAH’s expansion beyond Nigeria and its push into the UK market.
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Ayah’s Journey Into The Fashion Industry
From the brand’s 2018 founding and sold-out first vintage collection to the “De Nouveau” corporate line worn by Timi Dakolo.
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Navigating Challenges: Lessons in Resilience from Ayah Fashion
A look at the challenges behind building a Nigerian fashion label, and the lessons in resilience drawn from AYAH’s journey.
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